| Audit Period:
January 1, 2003 – December
31, 2004
| Fostoria Focus
|
112 N Main St. (PO Box 962)
Fostoria, OH 44830
(419) 435-6397
(419) 435-0101 |
EMAIL: editor@fostoriafocus.com
FAX www.fostoriafocus.com |
|
|
| 1. Publication Information |
Average Net Circulation:
Number of Editions:
Format & Average Page Count:
Circulation Cycle:
Circulation Day / Time:
Ownership:
Year Established:
Publication Type:
Content:
Paid/Unpaid:
Primary Delivery Methods:
Insert Zoning Available:
CVC Member Number:
Audit Funded By:
|
11,395 – Sun. / 11,368 – Wed.
Two
Broadsheet / 12 Pages
Twice-Weekly
Sunday & Wednesday
Fostoria Focus
1994
Community Newspaper
40% Advertising / 60% Editorial
1% Paid / 99% Unpaid
72% Home Delivery/ 1% Mail/ 27% Controlled Bulk
Yes - ZIP Code / Zone
19-0074 & 19-0204
Independent Free Papers of America |
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| 2. Rate Card and
Mechanical Data |
| Rate Card Date: |
October 1, 2004 |
| Mechanical Data: |
Six (6) columns x 21.5-inch column depth |
| |
Full page: 12" wide X 21.5" depth. |
| Open Rate: |
Local $9.50 per column inch |
| |
National $9.50 per column inch |
| Insert Open Rate: |
$34.00 per thousand |
| Classified Rate: |
$9.50 per column inch |
|
Volume, contract, and color rates
available from publisher.
|
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| 3. Contact Information |
|
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|
| 4. Circulation Pricing |
Fostoria
Focus is a controlled circulation twice weekly without circulation
pricing. Annual mail subscription rate: $100.00
|
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| 5A. Audited Circulation, Distribution and Net
Press Averages |
| 19-0074 |
Fostoria
Focus - Sunday
Fostoria, OH
|
| A. Controlled Distribution |
|
| 1. Home Delivery |
8,306 |
| 2. Controlled Bulk
Delivery |
3,246 |
| 3. Mail |
65 |
| 4. Restock & Office
Service Delivery |
0 |
| 5. Other: |
0 |
| TOTAL AVERAGE CONTROLLED
DISTRIBUTION |
11,617 |
| B. Paid Distribution |
|
| 1. Home Delivery |
0 |
| 2. Single Copy |
0 |
| 3. Mail |
8 |
| 4. Restock & Office
Service Delivery |
0 |
| 5. Other: |
0 |
| TOTAL AVERAGE PAID
DISTRIBUTION |
8 |
| C. Average Gross Distribution |
11,625 |
| D. Unclaimed / Returns |
(230)* |
| E. Average Net Circulation |
11,395 |
| F. Office / File |
375 |
| G. Average Net Press Run |
12,000 |
|
| 5B. Audited Circulation,
Distribution and Net Press Averages |
| 19-0204 |
Fostoria
Focus - Wednesday
Fostoria, OH
|
| A. Controlled Distribution |
|
| 1. Home Delivery |
8,306 |
| 2. Controlled Bulk
Delivery |
3,277 |
| 3. Mail |
33 |
| 4. Restock & Office
Service Delivery |
0 |
| 5. Other: |
0 |
| TOTAL AVERAGE CONTROLLED
DISTRIBUTION |
11,619 |
| B. Paid Distribution |
|
| 1. Home Delivery |
0 |
| 2. Single Copy |
0 |
| 3. Mail |
6 |
| 4. Restock & Office
Service Delivery |
0 |
| 5. Other: |
0 |
| TOTAL AVERAGE PAID
DISTRIBUTION |
6 |
| C. Average Gross Distribution |
11,625 |
| D. Unclaimed / Returns |
(257)* |
| E. Average Net Circulation |
11,368 |
| F. Office / File |
375 |
| G. Average Net Press Run |
12,000 |
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|
| 6. Explanatory |
| A. |
1.
|
Editions delivered by private carrier to single
family residences, and/or multi-
|
| |
|
family residences, and/or businesses. |
| |
2. |
Editions distributed to newsracks, newsstands, and/or
area retail businesses |
| |
|
and available to individual readers. Subject to
paragraph 5E returns. |
| |
3. |
Editions delivered by United States Postal Service
mail to single family |
| |
|
residences, and/or multi-family residences, and/or
businesses. |
| |
4. |
Copies maintained and distributed by the publisher
for restock of newsracks, |
| |
|
newsstands, area retail businesses, office deliveries,
and advertising purposes |
| |
|
during the edition cycle. Subject to paragraph 5E
returns. |
| B. |
1. |
Editions delivered by private carrier to paid subscribers
in single family |
| |
|
residences, and/or multi-family residences, and/or
businesses. |
| |
2. |
Editions distributed to newsracks, newsstands,
and/or area retail businesses |
| |
|
and available to individual readers. Subject to
paragraph 5E returns. |
| |
3. |
Editions delivered by United States Postal Service
mail to paid subscribers in |
| |
|
single family residences, and/or multi-family residences,
and/or businesses. |
| |
4. |
Copies maintained and distributed by the publisher
for restock of newsracks, |
| |
|
newsstands, area retail businesses, office deliveries,
and advertising purposes |
| |
|
during the edition cycle. Subject to paragraph 5E
returns. |
| C. |
1. |
Average gross distribution for the audit period
indicated. (Total of controlled |
| |
|
distribution (A) and paid distribution (B). |
| D. |
1. |
Distributed editions returned to the publisher unsold
and/or unclaimed during |
| |
|
the edition cycle. *(See paragraph 12 for CVC return/unclaimed
confirmation.) |
| E. |
1. |
Average net circulation for the audit period indicated. |
| F. |
1. |
Undistributed editions maintained by the publisher
for office purposes. |
| G. |
1. |
Average net press run during the audit period indicated. |
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| 7. Average Circulation
History |
AUDIT PERIOD
|
CIRCULATION
|
AUDIT SOURCE
|
Q1
|
Q2
|
Q3
|
Q4
|
01/01/04-12/31/04
|
11,472-Sun
|
CVC
|
11,432
|
11,404
|
11,525
|
11,525
|
01/01/03-12/31/03
|
11,318-Sun
|
CVC
|
11,231
|
11,247
|
11,412
|
11,381
|
01/01/04-12/31/04
|
11,458-Wed
|
CVC
|
11,384
|
11,391
|
11,528
|
11,528
|
01/01/03-12/31/03
|
11,279-Wed
|
CVC
|
11,200
|
11,234
|
11,357
|
11,324
|
04/01/02-12/31/02
|
10,854-Sun.
|
CVC
|
|
|
|
|
04/01/02-12/31/02
|
10,884-Wed.
|
CVC
|
|
|
|
|
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| 8. Defined Market
Area |
Circulation areas include,
but are not limited to the cities of Arcadia, Bascom, Bloomdale,
Findlay, Fostoria, New Riegel, North Baltimore, Risingsun, Tiffin,
Wayne and West Millgrove, in Hancock, Seneca and Wood counties,
all in the state of Ohio.
|
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|
| 9A. Distribution
by Zip Code (06/27/2004 Edition) Sunday Edition 19-0074 |
ZIP CODE
|
CITY / AREA
|
COUNTY
|
|
CONTROLLED BULK
|
MAIL
|
OFFICE / RESTOCK
|
TOTAL
|
43457
|
Risingsun
|
Wood
|
200
|
0
|
0
|
0
|
200
|
43466
|
Wayne
|
Wood
|
0
|
50
|
0
|
0
|
50
|
43467
|
West Millgrove
|
Wood
|
70
|
0
|
0
|
0
|
70
|
44804
|
Arcadia
|
Hancock
|
210
|
0
|
0
|
0
|
210
|
44809
|
Bascom
|
Seneca
|
125
|
0
|
0
|
0
|
125
|
44817
|
Bloomdale
|
Wood
|
0
|
50
|
0
|
0
|
50
|
44830
|
Fostoria
|
Seneca
|
8,289
|
1,233
|
0
|
400
|
9,922
|
44853
|
New Riegel
|
Seneca
|
0
|
100
|
0
|
0
|
100
|
44883
|
Tiffin
|
Seneca
|
0
|
475
|
0
|
0
|
475
|
45840
|
Findlay
|
Hancock
|
0
|
698
|
0
|
0
|
698
|
45872
|
North Baltimore
|
Wood
|
0
|
100
|
0
|
0
|
100
|
TOTAL
|
|
|
8,894
|
2,706
|
0
|
400
|
12,000
|
|
| 9B. Distribution
by Zip Code (06/30/2004 Edition) Wednesday Edition
19-0204 |
ZIP CODE
|
CITY / AREA
|
COUNTY
|
|
CONTROLLED BULK
|
MAIL
|
OFFICE / RESTOCK
|
TOTAL
|
43457
|
Risingsun
|
Wood
|
200
|
0
|
0
|
0
|
200
|
43466
|
Wayne
|
Wood
|
0
|
50
|
0
|
0
|
50
|
43467
|
West Millgrove
|
Wood
|
70
|
0
|
0
|
0
|
70
|
44804
|
Arcadia
|
Hancock
|
210
|
0
|
0
|
0
|
210
|
44809
|
Bascom
|
Seneca
|
125
|
0
|
0
|
0
|
125
|
44817
|
Bloomdale
|
Wood
|
0
|
50
|
0
|
0
|
50
|
44830
|
Fostoria
|
Seneca
|
8,289
|
1,233
|
0
|
400
|
9,922
|
44853
|
New Riegel
|
Seneca
|
0
|
100
|
0
|
0
|
100
|
44883
|
Tiffin
|
Seneca
|
0
|
475
|
0
|
0
|
475
|
45840
|
Findlay
|
Hancock
|
0
|
698
|
0
|
0
|
698
|
45872
|
North Baltimore
|
Wood
|
0
|
100
|
0
|
0
|
100
|
TOTAL
|
|
|
8,894
|
2,706
|
0
|
400
|
12,000
|
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|
| 10A. Distribution
by County (06/27/2004 Edition) Sunday Edition 19-0074 |
COUNTY
|
CITY / AREA
|
HOME
DELIVERY
|
CONTROLLED
BULK
|
MAIL
|
OFFICE /
RESTOCK
|
TOTAL
|
Hancock
|
Arcadia
Findlay
|
210
|
698
|
0
|
0
|
908
|
Seneca
|
Bascom
Fostoria
New Riegel
Tiffin
|
8,414
|
1,808
|
0
|
400
|
10,622
|
Wood
|
Risingsun
Wayne
West Millgrove
Bloomdale
North Baltimore
|
270
|
200
|
0
|
0
|
470
|
TOTAL
|
|
8,894
|
2,706
|
0
|
400
|
12,000
|
|
| 10B. Distribution
by County (06/30/2004 Edition) Wednesday Edition 19-0204 |
COUNTY
|
CITY / AREA
|
HOME
DELIVERY
|
CONTROLLED
BULK
|
MAIL
|
OFFICE /
RESTOCK
|
TOTAL
|
Hancock
|
Arcadia
Findlay
|
210
|
698
|
0
|
0
|
908
|
Seneca
|
Bascom
Fostoria
New Riegel
Tiffin
|
8,414
|
1,808
|
0
|
400
|
10,622
|
Wood
|
Risingsun
Wayne
West Millgrove
Bloomdale
North Baltimore
|
270
|
200
|
0
|
0
|
470
|
TOTAL
|
|
8,894
|
2,706
|
0
|
400
|
12,000
|
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|
11.
Verification of Receivership & Readership |
Controlled Home Delivery and Mail
Distribution
The Circulation
Verification Council interviewed 273 residents in the primary
market areas indicated in paragraph nine. The purpose was to
identify the number of residents who indicate they receive
the publication on a regular basis, and further identify the
number of residents who read or look through the publication.
The interviews took place throughout the audit period between
the hours of 5:30 PM-8:30 PM and 10:00 AM-2:00 PM. Over a ten-day
calling period 273 residents were interviewed. All respondents
identified themselves as 18 or older. The following questions
were asked:
1. Fostoria Focus is distributed twice weekly in your area. Do you
receive Fostoria Focus on a regular basis?
2. (If response to #1 was YES) Do you or someone in your household
regularly read or look through Fostoria Focus?
• CVC interviews indicate that 265 of 273 households
or 97.1% indicated they receive the Fostoria Focus on a regular
basis.
• CVC interviews indicate that 197 of 265 or 74.3% indicate they regularly
read or look through the Fostoria Focus.
• Average readers per edition during the audit period: 1.825*
*Readership estimates compiled
from 2004 CVC circulation & readership study data.
*Households reporting stop delivery requests were excluded from the
survey.
The Circulation Verification Council estimates
that all the information in this text box has a minimum accuracy
level of +/-2.5%.
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12. Verification of Distribution
|
Controlled Bulk Distribution
The Circulation Verification
Council interviewed and visited controlled bulk locations chosen
randomly from the publication route lists. The purpose was
to identify the number of locations who indicate they receive
the publication on a regular basis, and further verify the
number of publications distributed at the beginning of the
edition cycle, and the number of editions left unclaimed by
readers at the end of the edition cycle. The interviews took
place throughout the audit cycle between the hours of 9:00
AM and 5:00 PM.
• CVC interviews indicate that 100% of reported
controlled bulk drop locations indicated they received Fostoria
Focus on a regular basis.
• CVC interviews indicate that less than 10% of Fostoria Focus’s
controlled bulk distributed editions are returned to the publisher unclaimed
after the edition cycle.
The Circulation Verification
Council estimates that all the information in this text box
has a minimum accuracy level of +/-2.5%.
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13. Council Audit Statement
|
We have reviewed the distribution,
circulation and printing records of this publication for the
purpose of compiling this information. Our review was completed
using Council auditing procedures and surveys considered necessary
under the circumstances of the audit. In our opinion, this report
fairly and accurately represents the publication's distribution
and/or circulation for the period (s) indicated.
| Circulation Verification Council |
February 17,
2005
|
|
|
| |
The current status of this report expires
December 31, 2006.
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